Cwmni Da awarded Media Cymru funding for virtual production research

Deian a Loli placing their hands together

The Development Fund provides successful applicants with up to £50,000 to develop ideas into tangible products or services to benefit the Welsh media sector.  

Projects for 2024 include creating virtual event experiences, the use of ethical AI, exploring the next generation of music based Extended Reality and developing new pipelines into 2D and 3D animation. 

Cwmni Da’s project sees the company working with XR expert Klaire Tanner to investigate virtual studio production for the popular children’s series, Deian a Loli.   

Director of Media Cymru, Professor Justin Lewis said:  

“We’re excited by the projects we’re supporting in this funding round, exploring innovation in storytelling, new ways of doing business, as well as innovative ways of using new technologies. We look forward to working with them to help them create new products, services and experiences to add social, cultural and economic value to the Welsh creative economy.” 

Media Cymru’s Innovation Pipeline contains a series of training and funding opportunities which targets creatives at different stages in their careers and development.  

Successful Development Fund projects will have up to 12 months to complete their project. Following completion applicants may then apply for Scale Up funding of up to £250,000 for projects of significant scale and ambition that have the potential to be transformational and deliver international impact.  



Funded projects 



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Deian and Loli sitting outside in front of a house



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